We’re good to go

Visit Lichfield is urging local tourism and hospitality businesses to achieve the ‘We’re Good To Go’ industry standard to reassure customers they are covid-secure.

Shopkeeper smiling in doorway of store

VisitEngland, in partnership with VisitBritain, has launched a UK-wide industry standard and consumer mark to provide confidence for tourism as the sector works towards reopening.

The We’re Good To Go industry standard and supporting mark means businesses can demonstrate they are adhering to government and public health guidance, have carried out a Covid-19 risk assessment, and checked they have the required processes in place.

The scheme is free to join and open to all businesses across the industry.

Councillor Iain Eadie, Cabinet Member for Visitor Economy & Local Plan, said: “We’re really pleased to get behind VisitEngland’s campaign, and are encouraging our tourism businesses, destinations and attractions to achieve the We’re Good To Go standard.

“We know everyone is different and there will be some people who will be happy to enjoy all that is on offer as soon as they can, while there will be others who still have concerns about staying safe.

“If our local tourism destinations, cafes, pubs and restaurants can show they are good to go, it will give visitors greater confidence that we are ready to welcome them back and that we are a district that cares about our visitors’ safety.”

VisitEngland Director, Patricia Yates, said: “We want visitors to be able to enjoy their holidays and to support businesses to be confident they have the correct procedures in place. Our priority is to make sure tourism rebounds to once again become one of the most successful sectors of the UK economy and creating confidence is a crucial step on the industry’s road to rebuilding.”

Businesses must complete a self-assessment through the online platform at https://goodtogo.visitbritain.com/ including a check-list confirming they have put the necessary processes in place, before receiving certification and the We’re Good To Go mark to display in their premises and online.

The self-assessment includes specific guidelines for sectors including accommodation, visitor attractions, restaurants and pubs, business conference and events venues and tour and coach operators with signposting to further industry and trade association guidance as required.

In England businesses align with the UK government’s official guidance for the sector including ‘Working Safely during Covid-19: Visitor Economy’. An ‘alert’ system ensures that businesses signed up to the standard are notified of any changes to the official guidance. A call-handling service provides support and assessors would also carry-out random spot-checks to ensure adherence.

The We’re Good To Go scheme is being operated by VisitEngland who has been running assessment schemes for many years.

Alongside the industry standard, VisitEngland is also launching a Know Before You Go public information campaign to support tourism in England as businesses start to re-open, reassuring visitors as restrictions are lifted by checking about what it is safe to do and when and sign-posting to information about destinations and available services before travelling.

Media enquiries

Esther Epstein, Press & Communications Officer, Lichfield District Council

T: 01543 308778 E: esther.epstein@lichfielddc.gov.uk


Tourism is one of the UK’s most successful economic sectors, an industry worth £127 billion annually to the economy, and domestic is £88 billion of that, employing 3.1 million people and supporting 200,000 small businesses and entrepreneurs right across the country – the main employer in many coastal towns and rural communities. Tourism has also been of the first and hardest hit economic sectors.

VisitBritain’s latest tourism impact forecasts for 2020 show that inbound tourism spending is forecast to drop 63% this year equalling a £19.7 billion loss to the economy, while domestic tourism in Britain is forecast to lose £22 billion in spending across holidays and day visits alone.

VisitEngland’s latest weekly domestic consumer sentiment research which looks at intent to take short breaks and holidays within the UK can be accessed here: https://www.visitbritain.org/covid-19-consumer-sentiment-tracker

VisitEngland Assessment Services has been assessing tourism businesses in England for many years and offers expert advice, support and assessments for tourism and hospitality businesses. There are more than 20,000 businesses currently taking part in the wider VisitEngland schemes.

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